Many people had hoped that Apple would announce this years Back To School sales information.  This has yet to materialize as of yet, but the week has just started.  Usually it has been announced by now, but more than likely Apple which loves control of it’s product messages is waiting until the current announcements have been absorbed into the minds of their fans and the media.  It may be this week something is announced later on, or it may be two weeks from now.  Retailers Dell and HP have not announced their Back to School sales yet as well so Apple may not be in any particular hurry.  Also some of the products such as the Mac Mini, and Mac Pro have not been updated and Apple may opt to announce those first, and then begin their promotion to boost sales.