Despite the fact that Apple is waging a war against companies like Amazon and the last remaining retail book company Barnes and Nobles, the iBook App and it’s store has no value to me and many readers. It’s poor selection and Apple’s protectionist moves serve to prove that Apple does not get why the Kindle App is so popular. Selection and Availability. With the Kindle App I have millions of books at my fingertips through Amazon at prices that beat Apple. With the Kindle App I have a choice of which device I can read my App’s and with iBook’s I have no choice.
I believe that Apple is going to face a massive and embarrassing lawsuit down the road where Amazon and others will come and Sue Apple over the right to direct users to their own stores in App. Apple can still link to their iBooks store, but these other companies can not link to their own stores. Apple itself originally said if you sold a product outside their store you would not be charged the 30% cut they’re taking which in the books business is completely unreasonable. While a fan of Apple, this business practice probably will not stand the test of law, more than likely it’s an illegal move in the terms of antitrust laws which prevent this type of behavior that Apple is exhibiting.
Apple would be better served to negotiate deals that they can receive some cut of in App sales where books and magazines are concerned. Right now they are getting no cut, and probably are breaking the law, and are mistaken that people will suddenly come running to their iBooks store just to find out that they should have went to Amazon’s store in the first place. I’m willing to bet that the majority of Kindle users will just fire up a web browser and search their books through Amazon because they know they’re getting a better deal even if it takes them an extra 5 seconds to get a book they want.