*Warning Unverified Rumor*
We have received an anonymous tip that iTunes Match will come out next week on Tuesday October 25th. While the rest of iCloud launched last week, there were many problems with the system being overloaded. Apple probably delayed iTunes Match due t
o the intensive processing they will have to do to build up everyone's playlists that subscribe once it's release. We were also told that likely the service will be rolled out for the US first then other countries in a staggered fashion.
*Warning Unverified Rumor*
iCloud and iOS 5 launched today, but notably iTunes Match was a missing feature. On October 12th Apple released iTunes 10.5.1 beta which is another test of the iTunes Match feature so it seems there are still problems that need ironing out, or it is possible that this is a final test of the system before they release it publicly. Considering how slow the servers were today, Apple must have known to possibly delay this feature a few days to allow the iPhone 4S release etc to go through first before committing to a large data flood created by the release of this feature.
Only time will tell.
MacRumors has an article where it talks about small publishers who claim they only sell 10,000 copies yet see 8x that shared over the various file sharing programs. While I do not believe these guys should be shafted for the hard work they put into their works, I think the numbers do not represent actual listeners. You can go to any number of broadband sites and hear all these people complaining about this and that cap and how they can not download all they want to download. So sure 80,000 people might have downloaded your song, but how many actually listens to it? It’s not saying your music is bad or anything, but I think the majority of these sharers are A hoarders of digital content, and B probably did A and do not know they’re re-sharing it. The rest of us jump through the hoops and pay extra to access our content so it’s actually usable and we do not appreciate people trying to drag down improvement because they see it as a loss when in reality it may not be. Trust me your true fans will pay for your music.
Phillip Elmer-Dewitt over at CNN Money writes about Apple’s upcoming iTunes Match feature and it’s ability to give those who pirated music a way to upgrade the quality of their music to sanctioned 256k AAC music files. He is technically correct, if a user stole their music and used iTunes Match, then it would fix them up with better quality files than what they may have pirated off the internet. Probably a few music exec’s are having a collective apoplexy right now after realizing what they just gave away for 24.99 a year.
On the other hand, if iTunes replaces those songs of an active pirate, then if they share those songs out, there’s a paper trail because their itunes account information is embedded into the files.